About Us

Contact Us

We’re an Experience Design Studio, focusing on the things that matter.

Marketing and experience based events for the good folk of today.

We specialise in strategy, design, marketing and events. Everyday, we use these skills to advance purposeful brands, inspire learning and create social connection for the growth of humanity.

We’re an Experience Design Studio, focusing on the things that matter.

Marketing and experience based events for the good folk of today.

We specialise in strategy, design, marketing and events. Everyday, we use these skills to advance purposeful brands, inspire learning and create social connection for the growth of humanity.

We craft connections.

It takes meaning, feeling and emotion to craft true connection and what’s why we do things a little differently at The Good Folk.

We design with feel and back by fact.

Beyond intuition we need the knowledge to predict how humans will act in different situations. This comes from education, years of experience and using the right tools. And that’s why every Good Folk experience is designed on more than just a ‘feel’.

We transform what is possible when strategy, creativity and purpose align.

Our Ethos

Marketing with purpose

We work with brands that stay true to their values, the ones that start with inspiring ideas, projects for purpose and direct social impact goals.

We believe that telling their stories will help to reduce societal inequalities, support mental health and empower local. After all, we’re all just humans.

Sustainable solutions for our planet

The Good Folk is committed to creating a more sustainable future and is working to reduce the impact single use plastics have on our oceans and land. Visit our sister project, Summer x Salt. Throughout the year SxS hosts purpose-led events, workshops and initiatives that activate causes and support small brands pushing for a brighter future.

Meaningful partnerships and collaborations

Developing meaningful, long-term partnerships is essential to our work. Our partnerships move beyond traditional money-for-services models to represent a shared vision, a respect of each others’ skills, a mutual trust and a desire to contribute something truly long-lasting to the communities involved.

Support and grow local

Since we started, we have provided free training, marketing strategy and support to nonprofits and local businesses within our direct community.

We devote a contribution of pro-bono capacity to develop strategies and activations that fuel our passion and make change.

Our Mission

Our mission is to accelerate the growth of socially responsible brands and for-purpose organisations that use business as a force for good.

We strive to create honest campaigns, focus on sustainable projects and encourage creative collaborations that generate opportunity within the wider community.

Our ‘Why’ is simple: To help brands increase their impact in the world, for GOOD.

Acknowledgement of Country

Acknowledgement of Country

The Good Folk wish to acknowledge the traditional custodians of the land we are working on, the Arakwal people of the Bundjalung nation. We acknowledge their continued connection and contribution to land, water and community, and pay our respects to Elders past, present and emerging.

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